WWE’s John Cena, NFL Running Back Reggie Bush, NY Yankees Derek Jeter, Tiger Woods, and Nascar driver Denny Hamlin
The advertisement I chose was the Gillette Champions for the launch of their new product (razor) Fusion Power Gamer. These five men are at their top of their game of their sport and Gillette is using them to advertise their new product. This shows how the media and public figures coinciding equals revenue increasing because just like in how Chapter 5, sections A and B in the Epstein text state on evaluating premises and the criteria for accepting or rejecting claims;
~ “We can accept a claim made by someone we know and trust who is an authority on this kind of claim
~we can accept a claim made by a reputable authority whom we can trust as an expert on this kind of claim and who has no motive to mislead
~we can accept a claim in a media outlet that’s usually reliable
~we can reject a claim that contradicts other claims we know to be true.”
These individuals are the perfect candidates to make people feel Gillette’s new razor is the way to go, to get a nice and smooth after shave because if it is good enough and works for them, it could be another individual’s new favorite razor. It may not work for everyone however Gillette is the most well known razor brand, these males especially Derek Jeter and Tiger Woods have been in other various commercials which are reliable sources, and therefore I should accept their claim.
I would also accept their claim too. Even though I don't use the men’s Gillette but I have used many of their razors for women and they all are very close to what they claim in their advertisements. I have been a fan of their razors and since I always found their products to work similarly to what is claimed in their ads, I consider them to be very reputable. However, I have found that even though a celebrity may endorse a product, it doesn't necessarily mean it's a good product. Celebrities do have a motive to endorse products whether they are good or bad because they get paid to do them. Though this isn't always the case some celebrities do believe a product is good whether they are paid or not and it actually is a genuinely good product.
ReplyDeleteI liked that you incorporated things from the book into your view on the advertisement. You tied things together well and brought up valid arguments. Ha, of course Gillette would take these rich, super athletic, attractive men to represent their product. Guys want to BE them, and if they use the same product maybe a part of them will feel like they are almost there. People look up to these athletes and will pretty much eat up anything that comes out of their mouths. Guys might they, "Hey if this super rich guy is using this razor that anyone can afford, maybe this product works really well."
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I agree you would trust them! They are all stars and seem to be manly men. So why would you not want to buy a man’s razor from someone like that! Something like having some one you trust or look up to is more likely to sell you something. In the old days when advertizing was not that big people used to sell things by word of mouth. They depended on people telling other people that trust them and getting them to pass it along and sell it for them! Now the big advertisers have taking that and publicized it. Picking people that most people know.
ReplyDeleteI agree that the use of such well known and respected public images sells products. I did a similar advertisement. Not similar in product but similar in that mine uses Ryan Sheckler, pro-skateboarder to advertise proactive. The commercial tells more about the life and accomplishments of Ryan Sheckler than does it talk about the proactive product. Viewers would probably more prone to trying the product just because Ryan Sheckler, a celebrity validates that it is a good product. Or in this case, Reggie Bush, John Cena, Derek Jeter, and Tiger Woods. Although I do not know much about the Gillette razor. I do know. Proactive is not as effective as what commercials portray it to be. In fact, for a lot of people, it has a reverse affect.
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